Drag each statement to Real Differentiator if your BU truly makes a difference in the market — or to Not a Differentiator if you perform like everyone else. Click a card to cycle it. Move cards back anytime. Confirm when all 25 are sorted.
ProductConnectivityAccessExtra ServicePrice
Statements25 remaining
✓ Real Differentiator0
Drag cards here that truly set you apart
✗ Not a Differentiator0
Drag cards here that you do like everyone else
Sort all 25 cards to unlock the scorecard
Your Customer Relevancy Scorecard
Based on the Vlerick methodology — cards retained per dimension
⚠
Which dimension do you want to DOMINATE?
Your focus score
The focus score = (top 2 dimensions added) minus (all other dimensions added).
A higher score means more strategic focus. A negative score means you are spreading attention across too many dimensions — a strategic risk.
Dimension breakdown
What each role means
DominateYour #1 dimension — the highest number of retained cards. Customers seek you out because of this. Build your operations, culture, and communication around it.
DifferentiateYour #2 dimension. Customers prefer you over competitors here. When all else is equal, this tips the scale in your favour.
DistractorThe remaining 3 dimensions. Meet market expectations here, but do not over-invest. Every card retained here costs you focus on your top 2.