Click statements to mark your real differentiators. Everything you don't select is treated as "not a differentiator". Confirm when ready to see your scorecard.
Click a statement to mark it as a Real Differentiator for your company or business unit. Statements you don't select are considered not a differentiator. Click a selected card again to move it back. Confirm whenever you're ready.
ProductConnectivityAccessExtra ServicePrice
💡 Statement guide
Hover over a statement to see what it means and how to interpret it for your company.
Statements25 remaining
✓ Real Differentiator0
Click a statement on the left — or drag it here
Statements not selected are treated as "not a differentiator"
Vlerick Business School
Your Customer Relevancy Scorecard
Based on your selections below, your dominant value dimension and corresponding value discipline have been identified. Use this to align your strategy and operations.
⚠
Which dimension do you want to DOMINATE?
Your focus score
The focus score = (top 2 dimensions added) minus (all other dimensions added).
A higher score means more strategic focus. A negative score means you are spreading attention across too many dimensions — a strategic risk.
Dimension breakdown
What each role means
DominateYour #1 dimension — the highest number of retained cards. Customers seek you out because of this. Build your operations, culture, and communication around it.
DifferentiateYour #2 dimension. Customers prefer you over competitors here. When all else is equal, this tips the scale in your favour.
DistractorThe remaining 3 dimensions. Meet market expectations here, but do not over-invest. Every card retained here costs you focus on your top 2.
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